"Brands" is a short animation movie inspired by the book "Good bye Logo" by Neil Boorman. Neil was working in the ad business until he didn't. Obsessed with brands, one day he asked himself how life would be without brands. Especially: his life. During his experiment of living without buying one single famous brand, he discovered a few very interesting things I tried to sum up in this little movie.
While working on this project I learned a lot about perception, manipulation and - believe it or not - honesty.