Everything about Volkswagen’s IAA 2017 booth and media revolved around people. Literally. At the center of the stage, on a rotating platform, and with a 360° view of the world of Volkswagen. Individual guided tours, themed lounges, pop concerts, soccer stars and celebrities made the focal point a thrilling experience for every visitor.
I helped create the media for the 11 huge LED screens.
More images and film in the making.