There is an ongoing debate about whether it is better to be a generalist or a specialist when it comes to developing professional skills. Both approaches have advantages and disadvantages, and the choice ultimately comes down to the project’s needs.

Specialists concentrate their efforts and skills on a single field. This approach allows for a more in-depth understanding and expertise in the chosen field, which can be extremely beneficial when dealing with complex projects with big budgets.

Gernalists are often characterized as “jack-of-all-trades”. They have a diverse set of skills and knowledge in a variety of fields, which can be useful in certain situations. Having a diverse set of skills can help you adapt to changing client feedback. It also makes working with a wide range of people and situations easier.

When I hire additional freelancers for projects, I book specialists for a very small part of the project that requires very specific skills.

However, for branding projects, a generalist is usually better suited because the projects are comparatively small and feedback needs to be incorporated very quickly.

For example, a small change to an illustration, for example, can have a multitude of effects on other aspects such as story, animation and sound design.

As a creative director or producer, you know how exhausting it is to talk to three people about a small change. One generalist can handle the entire pipeline, and changes can be made very easily and quickly.

But there’s a third way: David Armano’s T-shaped Creativity

It’s an approach to developing creative skills that focuses on both breadth and depth. It combines a generalist mindset with a specialist approach, allowing individuals to have a broad base of knowledge while also becoming an expert in a specific area. This approach encourages individuals to develop a range of skills, while also deepening their knowledge in one particular field. As a result, it allows for greater adaptability and creativity, as well as more opportunities for growth and development.

My core competencies are in concept and animation, and in my horizontal, broader spectrum I can offer storytelling, illustration, storyboarding, sound design and communication.

I can work in a team, but I love the most challenging kind of work: with all aspects at the same time.

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